Diego Stefani, owner, of GiroPizza & Trattoria in Flower Mound, was born and raised in Milano Italy, came up with the idea while eating at a pizzeria in Italy where his friend and now business partner introduced him to the new pizza concept called GiroPizza which in Italian means Tour of Pizza.
The GiroPizza concept consists of a tour of pizza where servers “tour” the dining room with two to three pizza flavors on a platter each presenting customers with a dining experience of tasting all pizza flavors offered. Similar to a Brazilian Steak House but just for pizza. It was this concept that triggered the desire to open something similar in his local community of FlowerMound, offering an authentic Italian tour of pizza focused on quality ingredients in a comfortable rustic setting with an open kitchen, where customers could watch the pizzaiolo (aka pizza chef) spin the dough.
The unique part of the concept is that the customer controls the flow of their Pizza Tour, with a tricolored triangular coaster, where green means bring more pizza, red means to stop, and white means that they were ready for dessert pizza.
“I felt like that concept would work well here in the states,” Diego said. “For one fixed price, the customer could enjoy all the savory pizzas and dessert pizzas they wanted. There are pizza places and pizzerias with Italian names in the area, but this was something that people here had never seen before. And when we opened, it was very popular, with a line out the door.”
He added, “It’s truly an authentic dining experience. It’s a Tour of Italy — without the airfare.”
Fast forward two years, and Diego’s family-owned restaurant, who he runs with his wife Jerusha, has established itself as “The New Way to Eat Pizza.” In fact, it was voted the 2020 Best Pizza In Denton County. It’s not “all you can eat,” but rather, “eat to your heart’s content,” with up to 30 different pizzas available in one sitting. It’s also not just any pizza. It’s authentic Italian Romana- style thin crust that goes all the way to the edge, both savory and sweet. It is made with the freshest available ingredients, including genuine, fine-grain Italian flour, imported meats, cheese, fresh vegetables, and herbs.
“I love it when customers tell me, ‘Wow. I really enjoy the thin crust and can taste the flavors of the fresh ingredients on these pizzas,” Diego said. One customer stated, “I never thought that I would be able to enjoy such an amazing authentic pizza without going back to Italy.”
Some of the award-winning pizzas are, the best-seller called “Pere” with gorgonzola and mozzarella cheese, sliced pears, crushed walnuts, and a honey drizzle, “Quattro Salumi” with San Marzano tomato sauce, Fior di latte mozzarella, Prosciutto di Parma, speck (smoked prosciutto), soppressata (spicy salami) and cooked ham. After being open only six months, the COVID pandemic forced Diego to rethink a few things. He decided to expand his menu options and services to include 15 different pastas, appetizers, salads, family menus and entrees, and the addition of delivery services and online ordering. He even started offering homemade fresh pastas that customers could take home as well as their famous Pizza Party Pack, which includes pizza dough, tomato sauce and cheese, and a choice of three veggies and three meats, which literally flew off the shelves as families looked to make their own pizzas while in quarantine.
GiroPizza also offers a Pizza of the Week, a daily fresh pasta dish, fresh deli meats, and the owner’s very own organic wine and extra virgin olive oil from their farm in the Chianti Hills outside of Florence, Italy. And let’s not forget their signature desserts like homemade Tiramisu Italian gelato and their Lavazza coffee bar, where you can enjoy an authentic Italian espresso or cappuccino. Their happy hour is Tuesday through Sunday (4:30 p.m. to 6:30 p.m.), and they offer live music on Saturday nights (6:00 p.m. to 9:00 p.m.). Olivia Stefani, Diego’s daughter, brings her incredible talent for music to the customer’s dining experience.
“We started to organize our Giro d’Italia (aka. Tour of Italy) wine dinners every two months, inviting guest Italian executive chefs to provide our customers with an off-menu, gourmet five-course feast with wine pairing from all over Italy. And in 2021, customers will receive a Wine Passport when they attend these wine dinners making them eligible for special gifts based on the number of wine dinners they attend. Our customers tell us ‘wow, you offer a lot more than just pizza’” and Diego replies “We are offering an authentic Italian dining experience. And will never deviate from our core focus, which is our one-of-a-kind authentic pizza from Italy.”
photo courtesy of Your Candid Memories (yourcandidmemories.com)