Imagine for a second that you need to make a quick trip to your neighborhood liquor store to grab a bottle of wine and some vodka for a party. As soon as the door jingles and you peek your head inside, an unmistakable feeling comes over you as you realize this isn’t your everyday spirits store.
Sure, the place looks like what you’d expect at first glance. And judging by the stocked shelves and cases, they’re going to have what you came for. But this place feels different. It’s bright, friendly, and the store owner knows your name. They greeted you the second you walked in and offered to help find a specific brand. And after ringing up your purchase, they followed with, “See you next time!” Everything about the experience was perfect.
We don’t know about you, but that sounds fantastic. And all you have to do to experience it is visit Worth the Pour.
Worth The Pour is the newest addition to The Realm at Castle Hills in Lewisville. And judging by the overwhelming response from nearby residents, owners Michael and Brenda Reyes have succeeded in creating a neighborhood liquor store that bucks the impersonal style of many other liquor stores you may have been relying upon over the years.
If you’ve been there already, then you know exactly what they’re talking about. If you haven’t — what are you waiting for?
“We are quickly becoming everyone’s neighborhood store, and that was our vision from the very beginning,” Michael said. “We never wanted to be the typical liquor store. We want to create an experience from the second you walk in.”
Brenda agreed.
“It’s not just about, ‘Give me your money and move on.’ We want to know that you’re happy with what you’re taking home,” she said. “There has to be a personal connection.”
And every bottle has to be worth the pour.
Michael was previously a partner with another successful liquor store in Dallas called Kindred Spirits. But after selling the store in 2020, he and Brenda wanted to take what they had learned — the successes, failures, and everything in between — and open a new store that was different from the rest.
They’ve achieved that with Worth the Pour, which also offers stemware, glassware, bar sets, personalized items, gift baskets, and a humidor with a full selection of cigars. The entire facility is 3,000 square feet, including a 500 square foot walk-in beer cave that is always kept at 34 degrees for the coldest beer in town.
They also spent a considerable amount of time creating a friendly vibe that simply doesn’t exist in other liquor stores.
“It’s not your typical head-down-behind-the-register thing like other stores, and I credit Brenda for that,” Michael says. “From the design to the aesthetics, everything is warm and friendly. Brenda is always here running everything and taking care of people. Brenda makes sure everyone is greeted and taken care of, and it’s reached the point now where we have our regulars. We know who they are, and they know us.”
Because of that, they know what their customers like and have those items available. Sure, they sell the typical stuff like Tito’s, Bacardi, Jack Daniels, and more, but they also have local crafts and specialized brands.
Not sure what to get for your next gathering? Let Brenda or Michael help you decide.
Don’t see what you’re looking for? Just ask, and they’ll get it for you.
“We’ve left plenty of room for customer requests. After all, when you’re the neighborhood liquor store, you want to carry what people drink,” Michael said. “They’ll say, ‘Do you have this?’ And I’ll say, ‘No, but let me get it for you.’ They are completely wowed when we call them to let them know that their order is here.”
Brenda said they even try every new item to ensure the quality fits what their customers want.
Simply put, you’d be hard-pressed to find another liquor store that matches Worth the Pour’s dizzying selection, variety, location, and neighborly atmosphere.
“We knew this neighborhood was exactly where we wanted to be,” Michael said. “Being in this community means everything to us.”
