Exciting Partnership — Outlaw FitCamp & DeMarcus Lawrence

Outlaw FitCamp, a fitness franchise proudly founded in Flower Mound, is excited to announce a dynamic new partnership with Dallas Cowboys star DeMarcus Lawrence. This collaboration signals a new era of growth and innovation as the company expands its footprint across Texas while continuing to serve its local communities with inclusive, results-driven fitness programs. 

“DeMarcus Lawrence is a perfect fit for Outlaw FitCamp because he represents everything we stand for — perseverance, hard work, and a commitment to excellence,” said Jesse Leyva, President and Founder of Outlaw FitCamp. “His involvement brings even more excitement and momentum to our mission of inspiring Texans to live healthier, more fulfilling lives.”

This milestone comes after Outlaw FitCamp’s remarkable recovery from the significant challenges brought on by the COVID-19 pandemic. Like many small businesses, the franchise faced losses and uncertainty during the pandemic’s peak. However, thanks to the resilience of its leadership and unwavering support from the Flower Mound community, Outlaw FitCamp not only survived but has thrived in the post-pandemic era.

“We’ve worked hard to rebuild after the pandemic. This partnership with DeMarcus Lawrence is a testament to the strength of our team and our vision for a brighter, healthier future
or Texas.”

Outlaw FitCamp began its journey in Flower Mound and has since expanded to Keller, Hickory Creek, and McKinney. Known for its group classes, elite personal training, and welcoming community culture, the franchise has earned a reputation for helping people of all ages and fitness levels achieve their goals. DeMarcus Lawrence, a beloved Dallas Cowboys defensive end, brings his star power and passion for community development, aiming to inspire Texans to embrace fitness and wellness.

“This partnership isn’t just about fitness — it’s about creating a positive impact,” said DeMarcus Lawrence. “I’m excited to join Outlaw FitCamp in helping Texans take control
of their health and performance.”

With franchise opportunities now available across Texas, Outlaw FitCamp invites aspiring franchisees to join its mission of transforming lives through fitness. As the company expands its reach, it remains deeply committed to the Flower Mound community that supported it through its toughest times.

Outlaw FitCamp is located at 811 International Pkwy., Ste. 460, Flower Mound, TX 75022. To learn more about their offerings or the partnership with DeMarcus Lawrence, visit OutlawFitCamp.com or contact them at 469.719.3763.