A Client-Centric Approach

Kristen Wright is convinced God has a sense of humor. And if she had to guess, she’d bet He’s giggling at her right now. After all, it’s the only way to explain her decision six years ago to change careers for the first time in over two decades and jump into real estate.

That’s not to say Kristen isn’t a natural at what she does. As the team leader at Be the Reason Real Estate Group, powered by Fathom Realty, she has made it her mission to make the buying and selling process easier for clients. But through a weird series of events, she was gifted the inside scoop on what it can be like in her client’s shoes.

“I remember being told during our first move, ‘You can look at three houses, and then you have to pick one of them.’ And because my husband and I were young and didn’t know any better at the time, we did,” Kristen said with a laugh. “It was the worst experience. I never imagined being a realtor, and yet, I felt strongly pulled by God to do this. And I thoroughly love this job.”

Those who choose Be the Reason Real Estate Group would say they have their finger on the pulse of what people want from their real estate experience. The team treats everyone the same — regardless of whether they are interested in a multi-million dollar property or a starter home in the suburbs. They focus on building trusting relationships first, being approachable and honest, knowing the market like the back of their hand, and building a culture of enormous safety.

“You must be focused on educating and protecting your clients. And I think we’re exceptional at doing that,” Kristen said.